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The Citizen Group is an internationally leading technology provider covering the segments of Laboratory, Industry and jewellery. The Mumbai-based company currently employs approximately 170 persons. The company manufactures equipment and systems featuring weighing, measurement and automation technology for laboratory and Industrial Applications. Citizen has its own in-house R&D Team & Production facilities in Mumbai-INDIA.
A 25 year old organization (year of incorporation - 1985); we say that we are "25 years younger".
Citizen have global presence with more than 30 distributors worldwide.
Citizen have product certificate like NTEP, OIML, EC type approval & CE; ensure quality of our product and production process are according international standards.
Our Vision
We shall be a leading Numero- UNO Global Weighing Group with a Focus on market utilization through Global Reconization as the largest manufacturer & supplier of quality scales and blances.
- Leadership in profitability and Revenue growth in our Core Business.
- Being a Customer- friendly organization and creating the most exciting work place.
- Global Network of distributors across the nooks and corners of the world.
- Holding highest share- holders value.
Our Mission
Our technological know how, outstanding quality of our products and services and our global presence makes Citizen one of the preferred manufacturer.
We realize ideas of our customers by providing most complex weighing requirement. Citizen will systematically expand it``s global presence as innovative, customer oriented technology provider and will create long-lasting value for it``s customer.
Mono-Tech Technology
Citizen``s new & improved series incorporates unique & unequalled high end Mono-Tech Technology (Weigh Sensor) to match the highest international standards.
Product Management
Citizen has two USPs choise and price. We host around 1000 products of weighing scales. At Citizen a team of over 10 product management engineers work to make these products available at your doorstep. The product Management Department :
- Keeps the track of the Technological advancements.
- Identifies the dealers needs.
- Analyzes the product competition.
- Conducts Vendor and product appraisal Controls product quality.
- Offers various product consultancy services to customers.
- Offers technology support to the customers.
- Keeps the track of the product performance.
Research and Development
The product Management team is backed by an in house facility having the strength of of 5 people . The R&D department is always in search of new technological frontiers to develop innovative features in Citizen products. Support our Factory Manufacturing as well as our dealers to deliver the best of products. R&D plays a key role by supporting product management department.
Customer Service
- At Citizen we have pledge to be the best service industry first and then and then organized player in Industrial and business retail segment.
- For the entire weighing product we have a team of well trained service engineers.
- Even at our branch office network location there is a service team of engineers on the company?s payroll.
- Our IT infrastructure and machine history mapping allow us to provide total service solution to the dealers.
System and IT
The entire operation of Citizen are IT driven. We have devised an actual Virtual ? office platform which has modules for all the operation including inventory, distribution and logistics management. The IT department has the strength of more than 5 software professionals working in various capacities like project Managers, system analysts, Team Leaders, Programmers and web developers. The Department carries out various functions as under :
- System Analysis.
- Design, development as well as debugging of various modules
- Software Training.
- Server Management.
- It Infrastructure Management.
Business Development Department
The Business development department is in search of newer avenues for doing business. This 10 member Business development team is spread across India and it meets the entrepreneurs willing to be part of the citizen family. The main functions of the team are Selection of the right business partners. Ensuring that the dealer sales target are achieved from time to time. Providing support to the business partners in strategizing & expanding the market.
Director Customer and Projects Department
A team of 10 people are working of engineers and Regional managers along with the support staff in accounts, finance and legal departments. The function includes: Strategic tie-ups with the distributor and the direct customer at the branch office level The same department has an offshoot, which completely focuses on govt. sales and tenders. The projects department undertakes various projects in industrial and business sectors.
Publication and Communication Department
- Being the backbone of the company this department of 5 people working in various capacities.
- The department Controls the design and production of product catalogue every quarter.
- Apart from the from the print media, the department devises promotional tools for the project as well as designs and plans ad. Campaigns on Television, jingles and press releases.
- The department controls the design aspect of web media.
- Other responsibilities include designing emailers, flash presentations and 3D simulated product models and explodable product diagram for training the after sales service personnel and customer information .
E- marketing Department
The 2 member e-marketing department plays a support role by providing e-marketing support to various departments :
- Mainting the databases of the customers.
- Conducting market surveys.
- Product promotions through e- marketing.
- Similarly the department supports the publication division by conducting e- marketing for the catalog advertisers.
Customer Care Department
The company has 24 Hrs call center which caters to :
- Product and customer enquires.
- After sales Service enquires.
- Business partners quires.
- The company operates through a national Customer care No 022-28607878
- All customers enquire and quires are logged on to the portal and attended immediately by the concerned Engineers. Similarly the company runs various customer loyalty programs and credit points schemes for its customers.
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